It’s Not About the Coffee

Just read a great leadership book by Howard Behar, former President of Starbucks. We gave this book to the staff of the C3 Café and The Source to read. He shares 7 leadership principles that can be applied to any organization…

1. Know Who You Are: Wear one hat
2. Know Why You’re Here: Do it because it’s right, not because it’s right for your resume’
3. Think Independently: The person who sweeps the floor should choose the broom.
4. Build Trust: Care, Like you really mean it
5. Listen For The Truth: The walls talk
6. Be Accountable: Only the truth sounds like the truth
7. Take Action: Think like a person of action, and act like a person of thought

Near the beginning of the book he writes, “At Starbucks we’re in the human service business, not the customer service business. That means the coffee must be excellent, from the sourcing and growing to the roasting and brewing. The vision has to be inspiring and meaningful to our partners, the communities we’re a part of, and all the people we serve. Our finances have to be in order so we can do the work we love. But without people, we have nothing. With people, we have something even bigger than coffee.”

That’s the kind of vision that God wants us to have for our communities. It’s all about the people. The coffee is an opportunity to connect and build relationships so that we can help others grow in their relationship with God.

By the way the most challenging principle for me is #3… The person who sweeps the floor should choose the broom. That really challenged me to think. As leaders we need to hold our team accountable but give them the freedom to try new things and choose their own tools.


The C3 Café is now open Wednesday – Sunday. You can go to for exact times.

  • Duane

    I’m very excited to see how God is going to use the C3 Cafe to reach the community. People who normally wouldn’t come to Church, however, would come to a coffee shop. What a tremendous opportunity to reach people!!!

  • Dude…..
    Considering things happening around here, our leadership should read this book as well. I am going to go to the CPR in North Little Rock in December. Do you know who is leading that one? Anyway, let’s connect this week. Thanks for being a great resource. Peace dude!